YOUR NORTH STAR

Inspired by Minnesota’s Northwoods, North Mallow’s all-natural, highly-addictive snacking marshmallows kindle memories with friends and family huddled around campfires on frigid star-filled nights. Unfortunately, the company’s initial design launch was void of this warm emotional connection.

The rebrand highlighted the warmth of family with an approachable logo and engaging illustration. We worked diligently to capture those joyful memories that last a lifetime and spark consumer engagement.

Creative Direction | Logo Design | Concept Development | Brand Extension