THRIVE WITH THE HIVE

Enerbee Organic Energy Drink was created with two goals in mind: give people a great-tasting and healthy way to satisfy their energy needs and help save the honey bees. But with such a strong brand story the company’s original execution fell flat.

Tasked with refreshing the brand, we started with a fresh logo for the Enerbee Organic Energy Drink brand —  one that vibrated with energy and motion. In a category dominated by white, we took the packaging to a bold black, featuring clear messaging to establish quick readability.

Creative Direction | Logo Design | Concept Development | Brand Extension