WHEN PIGS FLY

San Francisco’s 4505 Chicharrones’ sustainably-farmed and humanely-raised pork rinds are simply the best tasting on the market. One thing was missing: innovative packaging that could boost sales. 

A category saturated with natural tones, the new bold design brand blocks on shelf and differentiates from the competition with its shiny, metallic substrate. 4505’s new launch gained distribution at Kroger, Safeway and Whole Foods.

Creative Direction | Logo Design | Concept Development | Brand Extension